When it comes to growth hacking, whether it's Business-to-Business (B2B) or Business-to-Consumer (B2C), there's principals that will ensure success and enable you to learn and adapt to any industry. In my next episode, we interview Kevin Mulrane, who is a seasoned sales professional, Coach, Mentor, and Co-Host on his podcast, the Addicted to Growth Show.
Kevin has over 12 years in the sales and development game, and is currently the Vice President, Head of US Sales for Proquo AI which is a brand management platform that helps challenger brands get bigger, faster.
As an example, Proquo AI allows brands to see the impact of their marketing campaigns in real time, which is something that has not been done before.
Besides that, he's also a Pizza and Wine Enthusiast.
My interview with Kevin was quick and straight to the point. I asked him the common mistakes that marketers make when they create their lead gen systems, the changes he’s seen on growth hacking over the last few years and advice for CEO’s and business owners on reframing a marketing/sales problem that they are facing.
Here are the key chapters of our podcast
- 0:00 - Introduction
- 3:40 - Kevin’s Pizza etiquette
- 5:23 - Common mistakes sales and marketing make when they are strategizing on lead gen programs
- 8:11 - How has growth hack lead generation changed over the last 5 years
- 10:43 - Creating lead generation programs for complex deals / product
- 15:07 - Advice to CMOs or C-suites on reframing a marketing/sales problem that they are facing
COVID has disrupted businesses worldwide across all industries, with Lessonly, as a software training and enablement platform, I asked Kyle how the pandemic has affected his business and sector as a whole, his answer gave us a refreshing angle how COVID has highlighted the need for businesses to think and act differently towards training and the Work From Home (WFM) economy that we are in as we learn to adapt in this COVID era world.
This led to the emphasis for business to change and rapidly digitize or transform their processes, upskill their people and enable their workforce through strategic platform integration.
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What is Point of View (POV) Show?
The Point of View business Show highlights business professionals in Asia and around the world to get an understanding on what makes them effective, how they do it and advice to help you grow in Leadership, Branding, Marketing and Sales. Follow the journey and connect with me on LinkedIn.
