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Strategy & Planning

Collaborating cross-functionality with internal and external teams to develop the best experience for the end-user, whilst managing business objectives.


Experience across all levels of production on ATL/BTL activity including social media management, media management, UX workshops/wireframe builds, SEO (on-page), partnerships, content creation, email development and CMS production.


Experience in competitor research, persona development, Google and Omniture analytics, qualitative and quantitative research development.

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A strong background in strategy, planning and implementation, with experience in social media digital user experience (UX) and customer experience (CX). The focus is to build the best experience agnostic to technology, and channels across the Asia Pacific region.

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Creating the right solution, all comes down to the right approach. The philosophy encompasses the 4 D’s – Discover, Define, Design and Deliver.

Across each stage involves collaboration between teams both internal and external, as a result, this enables the best possible balance between ideation, customer experience and delivery.


Phase 1

Taking the brief to dissect and uncover the existing research (qualitative and quantitative), analytics, internal stakeholder interviews and verbatim, as well as, social media monitoring feedback to understand the problem hypothesis.

Process Define Phase 2


Phase 2

Using the research and materials from the Discovery phase to properly define the actual problem by distilling the research into a set of insights. This will give a scope of the ideation and solution.

Process Design Phase 3


Phase 3

Going through a number of subsets including: Ideation, Feature/Product Prioritisation, Prototyping (Lo-Fi/Hi-Fi), Test and Learn.

Process Deliver Phase 4


Phase 4

The final stage to deliver the final product or service into market with post launch milestones used to gauge learnings and recommendations.

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